Reviewing my 2025 Sitecore MVP contributions
The Sitecore MVP program recognizes people who know the Sitecore platform and spend the year sharing knowledge with community partners, customers and prospects. It is open to anyone who wants to contribute to Sitecore.
Over the past application year, starting from December 1st, 2024, I kept working with the Sitecore community and recorded the work below.
Sitecore Symposium 2025 Presentation
Together with Vasiliy Fomichev, we led a 50-minute workshop on building agentic copilots for Sitecore. Vasiliy covered the theory; I followed with a practical demo that walked through building one from zero in under an hour.
The demo showed the decisions behind a Microsoft Teams copilot. It lets marketers run specific operations (mass rebranding in our case, but could be anything) in the fastest, safest way.
The whole chain looks as follows:
Ms Teams ==> Teams Bot ==> LLM ==> Custom MCP Server ==> PowerShell ==> SPE (and the same reverse way back)
Recordings are available:
- My practical demo recording
- Full session recording (from my phone)
Agentic AI Challenge
Thrilled to be recognized as a Top 2nd Finalist in the Sitecore AI Challenge out of 150 submissions globally!
The AI Visibility app I've built will help SitecoreAI XM Cloud clients optimize their websites for AI within minutes. Like Michelle Boockoff-Bajdek mentioned, the questions people ask about a brand can be surprising. The app removes guesswork from AI optimization and helps Sitecore users work with those questions.
The app is now being reworked (implementing all the recent changes released after Sym) for review to join the public SitecoreAI Marketplace.
Awarding ceremony recording.
Sitecore Blogs
This year, I have written 24 blog posts covering Sitecore, XM Cloud and other composable products. They include findings, practical tips, best practices and case studies:
- Sitecore PowerShell working from a SitecoreAI Marketplace app
- Case Study: Search Solutions Comparison for Sitecore XM Cloud Migration
- The Game Has Changed: Sitecore AI and the Dawn of the Agentic Era
- Sitecore Content SDK 1.2 brings App Router into XM Cloud
- The new and shiny Sitecore Marketplace
- Auto-migrating any Sitecore XP website to XM Cloud is actually possible!
- Top 10 Mistakes Organizations Make on Sitecore XM Cloud Implementations
- Resolving broken images issue on XM Cloud starter kit running in local containers
- Changing item ID in XM Cloud from the item's context menu
- Dictionary in XM Cloud
- Using these XM Cloud hotkeys can significantly boost your productivity
- Using Sitecore Pipeline Profiler
- XM Cloud productivity tip: Use Cloud Portal Auto Login extension for Chrome
- SUGCON Europe 2025 Takeaways
- XM Cloud: Beyond the Serialization
- XM Cloud Headless Endpoints - Local vs Cloud vs Preview
- Sitecore XP vs XM Cloud full guide: which one to choose in 2025
- Compliance and Geographic Hosting Considerations for Sitecore XM/XP vs XM Cloud
- Redirects in Sitecore XM Cloud - know your options!
- SQL-level access to the database in XM Cloud
- All you need to know about transforming Web.config on Sitecore XM Cloud
- Rendering Parameters vs. Rendering Variants - when should we use one or another
- Experience Edge: Know Your Limitations
- Sitemaps in Sitecore XM Cloud: Automation, Customization, and SEO Best Practices
YouTube Videos
Sitecore User Groups
- I started and organized the user group last fall: Sitecore Headless Development UserGroup, with ~500 members. Headless work is now standard for Sitecore sites. I committed to run it monthly. It became the most run and most attended/reviewed event among Sitecore user groups, with eight events organized this year (#11, #12, #13, #14, #15, #16, #17, and #18). I record the sessions and make them publicly available on YouTube; the individual event pages reference them too.
- I organized two Los Angeles Sitecore User Groups (#22 and #23). This user group also has ~500 members.
- I also presented at several user groups.
GitHub
- Some of my contributions are repositories that I still use and share.
- I share repositories on GitHub and publish useful gists.
- I keep the Awesome Sitecore project up-to-date. It has plenty of stars on GitHub and is part of the wider Awesome Lists family. If you haven't heard of Awesome Lists, these two articles explain the idea - first and second.
Support Tickets
- CS543626, which describes a broken search in XM Cloud.
MVP Program
- I join most (if not all) of the webinars and MVP Lunches (often in both time zones per event).
- For me, MVP Summit is the best part of the MVP Program. This year I learned a lot and sent feedback to the product teams.
- I take part in several streams of the Early Access Program, sharing insights with the product team ahead of GA dates.
- I have also taken part in this activity: reviewing first-time applicants for the MVP Program, the first line of evaluation. I compare each first-time applicant with the Sitecore MVP standards, and I am reviewing again this year.
Sitecore Learning
I have worked with the Sitecore Learning team for 3-4 years. This year they invited me to work on the XM Cloud Certification Exam version 2025. I cannot discuss the work because of the NDA, but I completed it within the assigned timeframe.
Sitecore Telegram
- I am building Telegram into a premium Sitecore news channel. Its features make it convenient for subscribers.
- Started in 2017 as a single channel, it has expanded rapidly and reached 1,100 subscribers!
- The channel kept growing beyond Sitecore, with a dedicated channel for almost every composable product.
Here they all are:
- Main Sitecore Telegram channel (~1,130 subscribers)
- XM Cloud has (~440 subscribers)
- Content Hub has (~360 subscribers)
- CDP/Personalize has (~200 subscribers)
- OrderCloud has (~260 subscribers)
- Sitecore Search has (~50 subscribers)
- Sitecore Connect has (~60 subscribers)
- .. and finally, the brand new one devoted exclusively to Headless Development with Sitecore and Next.js has (~360 subscribers)
XM Cloud Daily series
I focus on Sitecore's flagship product, XM Cloud, so launching a new XM Cloud Daily series of tips and tricks on social media, which has since evolved into SitecoreAI Daily.
Every day I post Sitecore cloud tips on Twitter/X and LinkedIn. Here are (a few recent postings):
- About Agents API
- About new Pages Builder Layers
- About Marketers MCP Server
- About the new Marketplace
- About Content SDK supporting App Router
- .... the list continues every working day of the year!
In general, I am very active on LinkedIn (with ~10K+ followers) and Twitter/X (with almost ~1.3K subscribers), posting multiple times per week, often a few a day.
Out of curiosity, I used the AI-powered browser Comet to count my posts, and it found 330 LinkedIn Sitecore-related posts since 1 December 2024.
Popularizing AI with Sitecore
In January 2025, I joined Zont Digital - an AI-first Sitecore partner. I developed Shift AI there; it automates ~80% of migration from legacy Sitecore XP to the new Sitecore AI XM Cloud.
That wasn't the only effort to make Sitecore an AI-first organization. I can name numerous activities, such as developing (non-official) Sitecore MCP server, Symposium Demo, and multiple PoCs.
... and ironically, AI pays my love back:
Hope that is not a hallucination, haha!