The Sitecore MVP program recognizes individuals who have demonstrated advanced knowledge of the Sitecore platform and a commitment to sharing knowledge and technical expertise with community partners, customers, and prospects over the past year. The program is open to anyone passionate about Sitecore and eager to contribute to the community.
Over the past application year, starting from December 1st, 2024, I have been actively involved in the Sitecore community, contributing in a number of ways.
Sitecore Symposium 2025 Presentation
Together with Vasiliy Fomichev, we led a very insightful 50-minute workshop on building agentic copilots for Sitecore, during which Vasiliy provided the full theoretical foundation for the topic. I took it from there with a practical, hands-on demo of what it takes to make one from zero to the actual work, essentially giving the step-by-step instructions one could reproduce to get this done in under an hour.
My demo showcased the effort and key decisions required to build a Microsoft Teams copilot, enabling marketers to perform specific operations (mass rebranding in our case, but could be anything) in the fastest, safest way.
The whole chain looks as follows:
Ms Teams ==> Teams Bot ==> LLM ==> Custom MCP Server ==> PowerShell ==> SPE (and the same reverse way back)
Recordings are available:
Agentic AI Challenge
Thrilled to be recognized as a Top 2nd Finalist in the Sitecore AI Challenge out of 150 submissions globally!
The AI Visibility app I've built will help SitecoreAI XM Cloud clients optimize their websites for AI within minutes. Like Michelle Boockoff-Bajdek mentioned, it's sometimes surprising to learn the fundamental questions people ask about your brand. Our app takes the guesswork out of AI optimization and helps Sitecore users gain a competitive advantage in digital.
The app is now being reworked (implementing all the recent changes released after Sym) for review to join the public SitecoreAI Marketplace.
Awarding ceremony recording: https://youtu.be/rRV0Stp92Ds
Sitecore Blogs
This year, I have written 23 blog posts on various topics related to Sitecore, top-notch findings about XM Cloud and other composable products, best practices, tips and tricks, and case studies:
YouTube Videos
I occasionally create video recordings/walkthroughs and upload them to
my YouTube channel. Some of them are very valuable, the other are not. I don't treat YouTube as a primary channel; instead, I see it as a supporting medium for sharing knowledge. For example, I upload all my user group recordings, public presentations, and other significant footage.
Sitecore User Groups
- Last fall, I established and organized the most wanted user group of the year – Sitecore Headless Development UserGroup, educating its ~500 members. This one is very special, since headless development has become the new normal for delivering sites with Sitecore. At the same time, so many professionals feel left behind, unable to keep up with the fast-emerging tech. I put it as my personal goal to run it monthly, helping the community learn and grow “headlessly,” and that is one of my commitments to it. It became the most run and most attended/reviewed event among Sitecore user groups, with eight events organized this year (#11, #12, #13, #14, #15, #16, #17, and #18). All sessions are recorded and publicly available on YouTube, and they are also referenced on the individual event pages.
- Organized two Los Angeles Sitecore User Groups (#22 and #23). This user group also has ~500 members.
- Presented at several user groups.
GitHub
- There are plenty of repositories among my contributions that are still meaningful and helpful.
- Not just repositories I share on GitHub, but also plenty of useful gists.
- I keep the Awesome Sitecore project up-to-date. This repository has plenty of stars on GitHub and is an integral part of the big Awesome Lists family. If you haven’t heard of Awesome Lists and its significance, I highly recommend reading these articles - first and second.
Support Tickets
- CS543626, which relates to a broken search in XM Cloud.
MVP Program
- I participate in most (if not all) of the webinars and MVP Lunches (often in both time zones per event).
- I think MVP Summit is the best perk of the MVP Program, so never miss it. This year, I’ve learned a lot and also provided feedback to the product teams, as I usually do.
- I participate in several streams of the Early Access Program, sharing insights with the product team ahead of GA dates.
- In the past, I have participated in a very honorable activity: reviewing first-time applicants for the MVP Program, which is the first line of evaluation, and carefully matching each first-time applicant against high Sitecore MVP standards. This year, I am also taking part in reviewing.
Sitecore Learning
I have collaborated with the Sitecore Learning team for the past 3-4 years, and this year was no exception: they invited me to work on the XM Cloud Certification Exam version 2025. Unfortunately, I cannot publicly disclose this activity due to the NDA signed. This piece of work was successfully completed in the assigned timeframes.
Sitecore Telegram
- I am making Telegram a premium-level channel for delivering Sitecore news and materials. Telegram offers a unique set of features that no other software can, and I am leveraging these advantages to provide greater convenience to my subscribers.
- Started in 2017 as a single channel, it has expanded rapidly and reached 1,100 subscribers!
- Growth did not stop; it escalated further beyond Sitecore, becoming composable with a dedicated channel for almost any composable product.
Here they all are:
XM Cloud Daily series
With my dedication to Sitecore's new flagship product, XM Cloud, it was no surprise that I just launched a new XM Cloud Daily series of tips and tricks on social media, which has since evolved into SitecoreAI Daily.
Every day, I post useful tips and tricks about new Sitecore cloud offerings on Twitter/X and LinkedIn. This is what it looks like (a few recent postings):
In general, I am very active on LinkedIn (with ~10K+ followers) and Twitter/X (with almost ~1.3K subscribers), posting multiple times per week, often a few a day.
Out of curiosity, I used the AI-powered browser Comet to count my posts, and it found 330 LinkedIn Sitecore-related posts since 1 December 2024.
Popularizing AI with Sitecore
In January 2025, I joined Zont Digital - an AI-first Sitecore partner, where all our thinking and operations are driven by this philosophy. Thus, I invented and developed Shift AI, which automates ~80% of the migration from legacy Sitecore XP to the new Sitecore AI XM Cloud.
That wasn't the only effort to make Sitecore an AI-first organization. I can name numerous activities, such as developing (non-official) Sitecore MCP server, Symposium Demo, and multiple PoCs.
... and ironically, AI pays my love back:
Hope that is not a hallucination, haha!